The outsourcing industry is growing rapidly and the possibility to grow even faster over the next ten years is really high in East Africa. Outsourcing refers to the process by which a company gives out some of its functions to be done by another company/professional at a cheaper cost compared to what it will cost them if done within. East Africa is known on the global business because of their tourism industry and natural resources. However, in the last few years, outsourcing has demonstrated to be a viable industry that can afford East African countries the opportunity to sell out their services to the outside world in a manner that tourism and natural resources may not. Thus, this article seeks to examine some of the ways East Africa can learn from India (the world leader for outsourcing) to grow the African outsourcing industry.

Engage the Young and Educated Workforce

There is a great need for countries like Kenya and Tanzania who are endowed with talented young and educated population that can excel on many outsourcing services like IT and customer service work to take advantage of these young graduates by motivating and engaging productively in outsourcing services. A useful example of outsourcing company operating in Kenya that is engaging the educated workforce of the country that works as contact center services for clients such as Orange is KenCall. Hence, other companies can as well search for young talents in the field of marketing to render services like customer service outsourcing for the global market.

Package Your Outsourcing Services

The outsourcing businesses in East Africa shall ensure to give more attention to the marketing strategy of packaging their outsourcing services to present potential clients with products that they can utilize in their daily business operations or services that they need. As we all know that a product that is well package have high selling potentials.

Capitalize on Non-Core Services

Although it appears attractive to work on big companies. However, non-core services are the like icing on a cake of the outsourcing. Hence, outsourcing functions instead of ideas on a long-term scale will prove more promising for most clients. Therefore, African outsourcing industry can capitalize on non-core services by coming out with services that favor the businesses in their regions. This can be any service ranging from office work like administration, invoice decoration and data entry to the analytical job like infographic production and data mining.

Discover how Sullivan Taylor Company can assist your organization with Global Process Outsourcing. We are headquartered in New York but have staffing specialists in our partner offices around the world to help you engage the best talent for your needs.