Resuming back to work after maternity or paternity leave can be a tough task, particularly for new parents. Therefore, it is necessary for companies who desire to retain their quality returnees, to create a favorable landing environment especially for returning new parents by reintroducing them and other returnees to the workplace.  But, how can the company best address this reintroduction of new parents returning to work? To answer this question, today’s post is a perfect guide to look at the importance of back to work strategies in a workplace and key reasons why employers should support and implement an effective return to work strategies.

Importance of Back to Work Strategies

Back to work schemes is a necessary element of an organization’s human resource strategy, and they are created to facilitate the reintegration of staffs that have been away from work due to maternity or paternity leave. The right back to work strategy also promotes a company’s growth.

It Assist Returnees Manage Back to Work Anxiety Effectively

For a lot of new working parent, the joy of welcoming a new member to the family naturally goes together with a fearful thought of managing work duties once the new baby arrives. This fear of uncertainty can bring about a great deal of anxiety among returnee new parents. For instance, new returnee parents usually worry about, Job insecurity, managing responsibilities both at home and work, they also feel guilty about being away from their new baby.

However, a suitable back to work strategy can assist new parents to make a smoother, transition back to work with little or zero anxiety about work-life duties.

Boost Employer Brand

If your company is known for possessing a family friendly and supportive workplace environment, it creates a more pleasing brand name for the business as well as the entire company. Thereby giving the business an edge over their competitor.

Retain Top Talents

While attracting talent is paramount to most employers, however, the table is now changing direction towards talent retention. This is due to the fact that, losing top talent means a huge investment lost, particularly when the company that lured your staffs away is one of your competitors.

Couple with the fact that about 60 % of new parents often have a mindset to switch jobs after having their first child. In essence, it is in the best interest of the company to ensure new parents get the necessary support when they return back to the workplace.