Employers use diverse recruitment strategies to achieve recruiting goals. However, to attract and recruit the best requires the use of the most recent recruiting methods to target specific aspects of recruiting, such as engaging, sourcing, or building a talent community. Although recruitment is commonly seen the responsibility of human resources professionals, it also falls to hiring managers, staffing agencies, and company principals such as CEOs and directors. They all need effective recruitment strategies such as social recruiting and referrals for best hiring results.

Social recruitment strategies that are well managed, grant recruiters the opportunity to attract and hire the best-qualified candidates with lower expenses. How do you manage social recruitment strategies? You can manage it by engaging the following:

Consistent Brand Name

Use a consistent brand name across all your social media platforms that you use. And include your and your employer brand name and corporate culture. Use a social media implementation schedule so that recruiting and staffing agencies can work toward a consistent image.

Engage Most Qualified Candidates

As soon as your brand name is in place and you have figured out where your social networks are most active, engage the best-qualified candidates with valuable content such as blog posts, and webinars.

Effective recruitment strategies include a range of targets and methods to go where the most qualified candidates are and reach out to them in new ways.

Publish Referral Incentives

When publishing referral incentives make sure people know that you need referrals and you are ready to reward those who refer the most qualified candidates for your vacancies. Attach your referral incentives in marketing campaigns, newsletters and on your company career page.

Reward Referrers

For your referral programs to be effective, it requires rewards and recognition to motivate people to send best candidates to your company. Therefore, it is also to offer little rewards for the act of providing referrals. Ensure to also reward outside sources for best-qualified referrals, including your customers.